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A description of the content follows : On September 18th, the Micro Cap Press published an article that surprisingly didn't stir up a strong debate. The premise of the article was simply that the investment gambles on China's personal consumers (as opposed to industries and institutions) were far too optimistic - China's consumers are in...

 
 
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The Micro Cap Press - Discover the Power of Early Stage Growth
Thursday, November 19, 2009 @ 12:00 pm PST Volume III : Issue 44
In This Edition...

As the title of today's take indicates, President Barack Obama's recent visit with Chinese Premier Wen Jiabao was successful in the sense neither party ever stormed out of a meting room on the other one, and there were several publicity opportunities. As for any real economic or political progress that investors would care about, the visit probably didn't make a dent. 

We've got some details and concepts about China's economy below that didn't seem to get quite as much attention this week as the Presidential visit did. Before we dive into it though, note we've added a couple of blog entries: 

China Pays Polite Lip Service to President's Economic Agenda 

On September 18th, the Micro Cap Press published an article that surprisingly didn't stir up a strong debate. The premise of the article was simply that the investment gambles on China's personal consumers (as opposed to industries and institutions) were far too optimistic - China's consumers are in no real position to pull the globe all the way out of its financial rut

A few of the key data points we posted at the time included: 

  • China's unemployment was at 30 year highs 
  • Lending in China was up 28% in the first half of the year 
  • Credit card delinquencies (late by two or more months) were up 133% in the first half of the year 
  • About 1/3 of China's recent college grads can't find work 
In the meantime we learned credit card issuance in China was up 32%, while total credit card debt had increased by 130% for the same timeframe.

Though the spending spree (even if on credit) points to greater personal consumption, the worry is clear... consumers can't spend more than they can afford forever. That was our concern then - that China's consumers weren't going to be able to deliver on the hope offered by all the 'growing consumer class' buzz

Now fast forward to today, while the market is still digesting the results of President Obama's visit with Jiabao. 

All Bark, No Bite 

China's Premier verbally acknowledged that he sought the same trade balance the U.S. sought, since (in President Obama's words) "We can't go back to the era where the Chinese ... are selling everything to us." And, the President's right - U.S. consumption of Chinese goods sent an unhealthy amount of U.S. currency overseas.

Of course, one of the ways - perhaps the only meaningful way - to achieve that balance is for China to de-peg the value of the yuan to the U.S. dollar. 

See, though the value of the dollar has weakened, the yaun has followed it every step of the way. That's why the trade balanced (relatively) has remain unchanged. By letting the yuan appreciate to its actual value rather than leave it at a dollar-based benchmark, the Chinese have greater buying power for U.S. goods, and U.S. consumers have less buying power for Chinese goods. As said above, that what both country's leaders just agreed they wanted. And, the maneuver will let/force China to fuel the bulk of its own growth with internal consumer demands rather than rely on exports to do so.... a proverbial win/win.

The problem? Premier Jiabao has much to gain by not following through, and much to lose if he does follow through; China is not going to switch economic gears, and likely won't even discuss de-pegging the yuan to the U.S. dollar once Air Force One lands in the United States again. 

Why? While the idea of growing China's personal consumption is nice, statistics show only about 8% of its population has any meaningful discretionary income (earns more than $5000 per year). Other estimates suggest that 200 million of the country's 1.3 billion citizens are 'affluent', which works out to be about 15%. You get the idea either way though..... China's stores, shops, and malls may be packed, but the vast majority of the Chinese are staying away in droves.

Catch 22 

On the surface, the solution is more and better jobs. If unemployment moves lower, and wages rise, consumer spending may go up at least noticeably. The inherent problem with such a solution is brought to light with one question... what jobs? The country has spent the last several decades creating a massive amount of capacity for industrial production and export business. You could put the millions of unemployed people back to work, but the jobs would be in the industrial and export arenas. To keep those workers busy, industrial consumption and exports would have to increase - a step in the wrong direction, and a difficult trap to get out of.

To put it all in simpler terms, though the U.S. can and does, China can't support itself with its own consumers. You can tweak either discretionary figure proportion you want (8% or 15%) ... it still won't make a dent. That's why 2/3 of China's industry is centered around exports, and only about 1/3 on personal consumption. 

Though things can and do change in time, expecting Premier Jiabao to want or even be able to change that level of internal consumption in China is just naive, despite what he publicly said yesterday. There are way too many growing pains involved, particularly when the global economy is this fragile. 

Bottom Line 

As for what this means to investors, there are three take-aways:

  1. We reiterate our September 18th point that Chinese consumers can't save the world's economy. Their growth and spending habits aren't even sustainable at current levels. 
  2. We don't expect the yuan to start trading freely; it will remain weak with the dollar as long as U.S. consumers (and its close trade partners) buy Chinese goods. 
  3. China will not be able to turn away from its export-oriented nature and become a consumer-oriented entity for several reasons, the biggest of which is that the bulk of the current infrastructure and political arrangements support export businesses. 
We bring these key points up today simply because we know Chinese companies - and its micro cap companies in particular - are of great interest to our micro cap investor audience. There's no doubt the country's loaded with investment opportunities. The ones that are export-focused or industrial are likely to do well as the recovery takes hold. The ones that are relying on a surge in China's consumer spending, however, may not live up to expectations. . 
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