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A description of the content follows : we've been following 'clean energy' trends for nearly a year. Broadly speaking, we're in support of it (though who isn't?) At the same time, we're under no illusion that solving one energy problem won't create another one. Take the debate over corn ethanol for instance. The technology works, but at what cost?

 
 
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The Micro Cap Press - Discover the Power of Early Stage Growth
Tuesday, May 6, 2008 @ 2:34 pm PDT Volume II : Issue 18
In This Edition...
  • The Pickle's Now at 38, & Counting 
  • Corn Ethanol: Good or Bad? 
  • A Better, Faster, Stronger Way To Read Our Comments
The Pickle's Now at 38, & Counting

Score another one for Spicy Pickle (OTCBB: SPKL). They've now got 38 restaurants up and running, with the newest one being Austin's (Texas) third. The franchisee is slated to open five in the area, and two if the three already open near Austin are his. 

As for what it means, it's the same message we've been sending with all twelve new units they've added since September when we first started covering them - growth. The company is expanding, plain and simple. The state of the economy hasn't been a factor on that front. 

The stock held its ground as well following April's revival. Though it's been moving only sideways since then, the 20 day moving average line has started to play a support role. Conversely, the 50 day moving average line doesn't seem to be playing as strong of a resistance role. Those aren't super-meaningful forces yet, but it all helps. 

The next 'big' level we see is $1.19, where the 38.2% Fibonacci retracement level lies. That's 33 cents above the current price of 86 cents.
 

Corn Ethanol: Good or Bad?

We actually put these comments in the blog yesterday, but the topic was important enough for us to reinsert here in the newsletter. In a nutshell, we want to get your wheels spinning on the oft-debated topic of corn ethanol. 

See, we've been following 'clean energy' trends for nearly a year. Broadly speaking, we're in support of it (though who isn't?) At the same time, we're under no illusion that solving one energy problem won't create another one. Take the debate over corn ethanol for instance. The technology works, but at what cost?

We fully intend to maintain our neutrality on all political or social matters. On the other hand, the truth is the truth ...which just so happens to be the basis of our neutrality. Given the nature of the topic, we feel a fruitful discussion can be developed on the matter of corn ethanol, provided all of the participants (that's you) are genuine about sharing and receiving information and opinions.

Though we intend to examine corn ethanol issues in perpetuity, for today we just want to get the ball rolling by publishing these factoids. We believe all are accurate.

  • The United States' use of ethanol meets only 3.5% of the total need for combustible auto fuel, but it requires the use of 20% of our corn. 
  • Recent Federal legislation calls for ethanol usage to increase dramatically between now and 2022. The law, however, unduly favors the use of corn ethanol (which would be subsidized), and disfavors sugar-based ethanol...by heavily taxing it. So what? The United States produces mostly corn ethanol. Sugar-based ethanol is largely Brazilian. Again, so what? Sugar ethanol happens to be much more efficient when comparing the energy it produces to the amount of energy needed to convert sugar into biofuel in the first place. So, what's the real priority? 
  • Ethanol/gasoline 'blends' of 10% (meaning 10% of the gasoline is actually ethanol biofuel) cut greenhouse gas emissions anywhere from 18% to 29%. 


As investors, the comparison we need to make is the upside and downside of each side ....perhaps acknowledging that this is a bigger deal than mere money. On the other hand, if there's a fiscal opportunity built in, there's no point in overlooking it.

We'll continue to post pros and cons surrounding ethanol. We may even eventually come to a firm conclusion about what ultimately makes the most sense. 

In the meantime, do you have something to add regarding the corn ethanol discussion? You can leave a message at the bottom of this ethanol blog entry, where this commentary first appeared
 

Better, Faster, Stronger (Well, Better & Faster Anyway) 

Care to know the fastest and most reliable way to receive the information you've been reading in the Micro Cap Press newsletter? It's probably not the means most of you are using. 

No, the partial irony of the situation hasn't escaped us. If you're reading this at all, you're probably doing so via e-mail, or because you found us (and hopefully bookmarked us) on the world wide web. Thus, the need for an alternative delivery method is somewhat negated.

If you're looking for the best way though, we suggest you establish an RSS feed for yourself. 

Not familiar with RSS? Trust us - it's nowhere near as complicated as it may sound. It's an acronym for 'really simple syndication'. What it means to you, in plain English, is the ability to customize what you see and read on the Internet. If you can use e-mail or surf the web (which you clearly can), you have the know-how to use RSS feeds. 

And it's not just our commentary. You can funnel the commentary from all of your favorite web sites into one page. It makes things much easier for you. 

There are two basic ways to start using RSS feeds. You can use a free stand-alone aggregator, like Feedreader, or the ones now offered with most Microsoft Outlook packages. The alternative? Many user-centric websites like Yahoo or Google now offer the free feature to their members. 

The nearby image is a screenshot of the Micro Cap Press RSS feed, as displayed by Yahoo on a 'My Yahoo' page. (Note that we create two RSS feeds...one for the blog, and another for the newsletter.) 

And what's the upside? There are two; both are big. 

First, this is much faster than e-mail. The RSS feeds are updated in real time. 

Second, this gets you and us away from your e-mail inboxes, which have become increasingly difficult for everyone to use. Even with spam filters you're probably still getting more junk than you want. The tough part is, those same filters may be filtering out the good stuff you want as well...like our newsletter. Since you pick which RSS feeds you want to see, you don't see anything you don't want to. 

To add our RSS feeds to your reader, click the little orange link at the top of our right hand column, accessible from any page of our website. 
 

Spicy Pickle(tm) Announces Opening of 38th Spicy Pickle Location in Cedar Park, Texas 

New Restaurant Marks Second of Five For Austin Franchisee

DENVER, CO - (MARKET WIRE) - May 6, 2008 - Spicy Pickle(tm) (OTCBB: SPKL) fast-casual restaurants announced today that one of its two Austin franchisees, with a 5 restaurant development package, has opened his second Spicy Pickle(tm) restaurant in Cedar Park, Texas. The new location can be found north of Austin along highway 183A. 

The new restaurant is located at 1335 E. Whitestone Blvd., Unit 110. It's located in a shopping center known as 1890 Ranch Shopping Center anchored by a Super Target Store. Current hours are 11 am to 9 pm Monday thru Saturday and 11 am thru 7 pm on Sunday. 

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "The Cedar Park location is the second restaurant of a five unit development and consequently our franchisee has been training personnel at the first location in the Walden Park Shopping Center at 14005 N. US Hwy 183, Suite 1000, Austin, TX and has a well trained crew ready to open this second location. This is the kind of leverage we want to obtain with multiple unit developers." 

"We opened our first restaurant in Austin near the University of Texas campus in August of 2006. That restaurant was opened by a franchisee with a three-unit development and was followed 8 months later by this franchisee opening Walden Park. Now with our first franchisee looking for a second location and this franchisee opening a second location, we are building the momentum we need for effective brand recognition and local advertising. We continue to believe that the more restaurants we open in a given market the more marketing and distribution efficiencies we will recognize making each of the operations that much more profitable." 

About Spicy Pickle(tm): 

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle(tm) offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle(tm) restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/

Forward-Looking Statements: 

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports. 

COMPANY CONTACT: 

Dick Granieri, 
Investor Relations 
Spicy Pickle Franchising, Inc. 
866.492.3888 
dick.granieri@spicypickle.com 

Source: Spicy Pickle Franchising, Inc. 

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D I S C L A I M E R :
The Micro Cap Press, its website and email newsletter (hereafter, cumulatively referred to as "MCP"), is an independent electronic publication committed to providing its readers with factual information on select publicly traded companies. MCP is owned and operated by Pacific Shores Investments, LLC ("PSI"). All companies are chosen on the basis of certain financial analysis and other pertinent criteria with a view toward maximizing the upside potential for investors while minimizing the downside risk, whenever possible. Moreover, as detailed below, PSI accepts compensation from third party consultants and/or companies, which it features in the publication and circulation of MCP. To the degrees enumerated herein, MCP should not be regarded as an independent publication.

Click Here or go to http://www.microcappress.com/disclosure/ to view our compensation on every company we have ever covered, or visit the following web address: http://www.microcappress.com/disclosure/reports_disclosure.php

The Managing Member of Pacific Shores Investments, LLC purchased 200,000 shares of Spicy Pickle at $.25 per share. This purchase was made in a Spicy Pickle private offering back in November of 2006. The Managing Member of Pacific Shores Investments, LLC has also purchased 50,000 shares of Spicy Pickle in the open market with an average cost basis of $.55 per share. Additionally, Pacific Shores Investments, LLC has been paid a fee of $30,000 cash and 250,000 shares of newly issued restricted stock by Spicy Pickle Franchising, Inc. for coverage of the Company.

From time to time PSI sells shares received as compensation for coverage of client companies. Shares received are sold in the open market. Since the shares are received as compensation for services as previously disclosed, and not for investment purposes, PSI does not view the sale of the shares as contradictory to any opinions delivered in the content. This should be viewed as a conflict of interest by shareholders or prospective shareholders of the client companies. 

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All statements and expressions are the sole opinions of PSI and are subject to change without notice. A report, description, or other mention of a company within MCP is neither an offer nor solicitation to buy or sell any securities mentioned. While we believe all sources of information to be factual and reliable, in no way do we represent or guarantee the accuracy thereof, nor the statements made herein. 

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THE READER SHOULD VERIFY ALL CLAIMS AND DO THEIR OWN DUE DILIGENCE BEFORE INVESTING IN ANY SECURITIES MENTIONED. INVESTING IN SECURITIES IS SPECULATIVE AND CARRIES A HIGH DEGREE OF RISK. THE INFORMATION FOUND IN THIS PROFILE IS PROTECTED BY THE COPYRIGHT LAWS OF THE UNITED STATES AND MAY NOT BE COPIED, OR REPRODUCED IN ANY WAY WITHOUT THE EXPRESSED, WRITTEN CONSENT OF PSI. 

We encourage our readers to invest carefully and read the investor information available at the web sites of the Securities and Exchange Commission ("SEC") at http://www.sec.gov and/or the National Association of Securities Dealers ("NASD") at http://www.nasd.com. We also strongly recommend that you read the SEC advisory to investors concerning Internet Stock Fraud, which can be found at http://www.sec.gov/consumer/cyberfr.htm. Readers can review all public filings by companies at the SEC's EDGAR page. The NASD has published information on how to invest carefully at its web site.

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All Rights Reserved.

 
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