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A description of the content follows : The 'R' word. We're hearing it a little more every day, and probably for good reason. The sheer idea of it strikes fear into the hearts of even the most experienced investing veterans. Here's a question for you though. Will it matter if we do enter a recession? Seriously. If and when the time comes, do you really have a pre-determined course of action you'll be taking?

 
 
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The Micro Cap Press - Discover the Power of Early Stage Growth
Thursday, October 23, 2008 @ 5:45 am PDT Volume II : Issue 45
In Case of Recession, Do This...

The 'R' word. We're hearing it a little more every day, and probably for good reason. The sheer idea of it strikes fear into the hearts of even the most experienced investing veterans. Here's a question for you though....will it matter if we do enter a recession? Seriously. If and when the time comes, do you really have a pre-determined course of action you'll be taking? If you don't, then what does it matter if we do enter a recession?

OK, the question was mostly for effect, but it wasn't entirely hypothetical. 

We're assuming the most common answer to the question would be "I'll get out of the market." That's understandable. However, if you wait until we're officially in a recession to get out of the market, it may be too late then. (We'll just refer you back to the last twelve months if you're wondering why. We're still not technically in a recession yet, but stocks have been sacked.) 

In fact, getting out of stocks at the onset of a recession may well be a way to make things even worse. Why? As much as we cringe at quoting Jim Cramer, his mantra is basically right - there's always a bull market somewhere.

That's why the research staff of the Micro Cap Press did a little research on recessions. The goal was to find where those bull markets were during the last couple of official economic contractions, as defined by the National Bureau of Economic Research (or NBER) 
 

The Data

The good news and bad news is, there have only been two technical recessions since the 90's. The first one occurred between July of 1990 and March of 1991. The second one lasted from March of 2001 to November of 2001. Before that, the most recent ended in 1982, but we don't have complete market data that far back anyway.
What we're looking for first is any sector or sectors that actually thrived during these two time frames. After that, we'll drill down into any individual industries that may have been bullish during those periods. 

The nearby chart highlights each sector's performance beginning on the official date of the 90/91 recession. By the end of the recession, healthcare and staples were leading the pack neck and neck. Each one gained about 16% for the period. No surprises there - both are pretty defensive. In third and fourth place were energy and utilities, each gaining about 5%. Again, both are relatively defensive, so it's not a big surprise to see them make good progress in a bad market.

Now let's fast forward to the 2001 recession.

The nearby chart restarts the clock in March of 2001. Interestingly, stocks - pretty much all of them - were on the rise after the recession started. They all faded a few weeks later, but by November of that year healthcare emerged as a leader, gaining 6.3% for the eight month period. Basic materials were close behind, gaining about 6.1%. 

Clearly this recession didn't produce as many winning groups, nor were the winners all that great. However, it's not like all hope was lost. In fact, there were four sectors out of the eleven that essentially broke even, not counting the two distinguishable winners. 

The point is, don't buy into the notion that you can't make money in a recession. You can - you just have to know where (and how) to look.

The study gets even more interesting when you start drilling down into individual industries. Keep reading.
 

The Best of the Best

They say birds of a feather flock together. It's true for the stock market as well.

Even within a sector-based trend there's usually a leading industry or group of stocks. If you can identify those precise leaders within a sector at any given time, it may be possible to further enhance your returns...even during a recession.

So which industries have fared well in tough economic times? We doubt we looked at every single one of them, since there are hundreds. However, we did narrow our list down to the most important ones, to add some detail to the study. 

During the 90/91 recession, though there was no clear sector leader, there were several unsurprising leading industries. Between July of 1990 and March of 1991, the leading industries were (in order) tobacco (+20%), soft drinks (+19%), personal products (+17%), pharmaceuticals (+15%), healthcare supplies (+13%), packaged foods (+12%), and healthcare facilities (+10%). 

All of them were defensive in nature, and typical strong performers in a poor market.

And what about the second recession in question? From top to bottom, the industries that gained ground between March of 2001 and November of 2001 were footwear (+34%), metal and glass containers (+33%), aluminum (+28%), specialty stores (+25%), motorcycles (+23%), home furnishings (+21%), and healthcare facilities (+15%).

Remember the winning sectors in 2001? They were healthcare and basic materials, apparently led by healthcare facilities, and aluminum/metal containers, respectively. The other four leading industries were slightly unexpected ....specialty stores, motorcycles, furniture, and footwear.

The only real commonality between the two recessions was healthcare, though you could make the argument that energy and basic materials are close enough kin to expect either or both to do reasonably well in a contracting economy. 
 

Lesson Learned

You don't have to bail out of the market completely just because we're in a recession. You may have to select stocks carefully, but you don't have to fold. In fact, you can do quite well when most everyone else thinks it's impossible. You just have to go find the leaders.

Obviously that prompts the $64,000 question "How do you find those leaders?" 

The methodology is more about observation and less about fundamentals. In a nutshell, you simply have to find industries that are able to make consistent gains for days and weeks on end. Be patient - they'll show up in plenty of time to take advantage of them.

As an example, remember the ranking methodology we introduced a few weeks ago? On September 1st we stacked up all the major industries based on their one-week performance, but were mostly interested in their two-month results. (Think of it as a one-week/two-month cross check.)

The quick glance at the time dug up emerging leaders like glass/metal containers, specialty retailers, and packaging stocks. And, over the course of the following six weeks those groups were indeed the leading groups. By late September the market was in a freefall that no industry could escape, but the strategy did prove to be fruitful in a normal environment (and has proven fruitful prior to the September 1st analysis as well). In short, it works.

Now that the market's dust is starting to settle, we'll start to provide regular updates on which sectors and industries are starting to accelerate upward. We believe this strategy is an effective way to overcome what could otherwise be a frustrating period for investors. 

Back to the main point though - don't abandon the ship. These choppy market waters can be navigated profitably. Check out the blog over the next couple of days, as we'll be doing the very analysis we just described. 

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