For More Information... For more information regarding Spicy Pickle Franchising as an investment opportunity, be sure to review the entire research report in a printable PDF format by clicking the link below:  Spicy Pickle Franchising Inc. Report  Or, to discuss Spicy Pickle, contact:  The Micro Cap Press  15233 Ventura Blvd.  Suite #310  Sherman Oaks, CA 91403 http://www.microcappress.com 1-800-277-9081

Spicy Pickle Soon To Be a Hollywood Star

Though not without encouragement to join in the selling frenzy, Spicy Pickle (OTCBB: SPKL) shares have been amazingly resilient this year. They haven't done much more than travel sideways in a relatively tight range since November, but that relative strength is still impressive to us though. Why? Because about 75% of stocks move the same direction as the overall market. Considering SPKL was the 'one out of four' oddball, we can't help but wonder how the stock will fare if things actually turn bullish.

Of course, why wouldn't SPKL shares hold their ground? While the rest of the market (and the economy for that matter) looks like it got in the ring with a young Mike Tyson, Spicy Pickle's growth team has remained hard at work. In fact it almost seems as if their expansion is accelerating in the face of all those fears of an economic slowdown. Just 16 weeks ago there were 26 stores up and running, with 54 in the works. Now there are 36 stores up and running, with 77 more in the works. 

The latest chapter in this ever-better book is news of a new franchisee in the L.A. area. However, the 'who' may be more impressive than the 'what'.

Most everybody wants to associate with smart, talented people who know their stuff. That's true for employers, employees, athletes, sports teams...pretty much everything and everyone under the sun. When the 'smart and talented' seek you out, it can be incredibly flattering. Likewise, when the 'smart and talented' seek a company out, it speaks very highly of the company (not to mention it bodes well for its investors). 

Well, the way we see it, the 'smartest and most talented' within the food world just sought out Spicy Pickle. The newest franchisee in the L.A. area also happens to own two night clubs in L.A., and is also an instructor at the California School of Culinary Arts. If there's anyone more qualified to make a judgment call on what consumers want in the way of dining and atmosphere, we'd like to know about it. 

The initial agreement is for three Spicy Pickle restaurants in L.A. - the first in the area. We can reasonably foresee this individual getting those three units spinning like a top in pretty short order. Once those profit centers are up and running, we suspect several more could quickly pop up in the Los Angeles area. 

Back to the chart...like we said, the Spicy Pickle's resiliency is uncanny. The NASDAQ Composite is down about 8% this year, and the Russell 2000 is lower by 10%. Yet, SPKL shares are down about 2 cents - quite a difference, in a good way. 

Though volume has tapered off a little, that's to be expected (and perhaps preferred, all things considered). Besides, the volume has still been balanced between the buyers and the sellers; on average, 50,000 to 100,000 shares trade every day...enough to maintain an orderly market. 

Some traders and technical analysts would argue that this sideways movement is a build-up for a bigger move once the floodgates are opened. They equate it to stretching a rubber band...the longer it's stretched, the more violent the reaction once snapped. The question then becomes one of 'when' and direction. The 'when' part really can't be pinned down. However, based on the current display of relative strength (not to mention SPKL's history of trading well on the news) we tend to believe the pent-up energy will be unleashed in an upward/bullish direction. That said, the horizontal range lines - specifically a break outside of them - may best help you in finding answers to both questions.
 

You Oughta' Know

We haven't talked about it much of late, mostly because there's not been much need to. However, you should be aware there are actually three ways to get potentially money-making information from the Micro Cap Press. The first is the newsletter (which you're reading right now). The second is the blog, which has more commentary than the newsletter, and is interactive (be sure to check it weekly). The third way to hear more from us is via the articles found exclusively on the homepage of our site.

News to you? Here's a quick breakdown of what we've got:

• Heating Up - What's hot, or not 
• Trader's Corner - Looking for some extra trading ideas? 
• Market Wise - Trading tips and lessons 
• Technology Trends - Just what it sounds like...the latest from the most explosive sector 

Anyway, we just published a new edition of 'Heating Up' as well as a new edition of 'Trader's Corner'. 

In our newest 'Heating Up' column the editorial staff highlights the surprisingly strong biotech industry. These stocks - like Spicy Pickle - withstood the big selloff, and are actually making gains. Moreover, things could get even better for biotech in early 2008. If you're looking for some biotech perspective along with a few trading ideas, be sure to check it out by clicking here. 

We highlighted two specific medical equipment companies in the latest 'Trader's Corner', in addition to recapping our previously open trades. Both organizations have impressive fundamental pictures, but boast even more compelling charts...they both seem to be just recently coming out of a short-term downtrend within a long-term uptrend. As they say, timing is everything. Click here to read more. 

We'll be adding a new 'Technology Trends' and 'Market Wise' column by next week, so be sure to check back soon. 

Here's the Spicy Pickle press release:
 

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The Managing Member of Pacific Shores Investments, LLC purchased 200,000 shares of Spicy Pickle at $.25 per share. This purchase was made in a Spicy Pickle private offering back in November of 2006. The Managing Member of Pacific Shores Investments, LLC has also purchased 50,000 shares of Spicy Pickle in the open market with an average cost basis of $.55 per share. Additionally, Pacific Shores Investments, LLC has been paid a fee of $30,000 cash and 250,000 shares of newly issued restricted stock by Spicy Pickle Franchising, Inc. for coverage of the Company.

From time to time PSI sells shares received as compensation for coverage of client companies. Shares received are sold in the open market. Since the shares are received as compensation for services as previously disclosed, and not for investment purposes, PSI does not view the sale of the shares as contradictory to any opinions delivered in the content. This should be viewed as a conflict of interest by shareholders or prospective shareholders of the client companies.

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