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A description of the content follows : You don't need us to tell you again today how the Spicy Pickle (OTCBB: SPKL) story has been a good one - we've been logging the company's progress for a few months now. Instead, with the main plot in motion, we can turn our attention to one of the developing side stories with a big impact on the bottom line as well as the top line.

 
 
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The Micro Cap Press - Discover the Power of Early Stage Growth
Wednesday, February 27, 2008 @ 1:17 pm PST Volume II : Issue 09
Spicy Pickle's Pride of Ownership

You don't need us to tell you again today how the Spicy Pickle (OTCBB: SPKL) story has been a good one - we've been logging the company's progress for a few months now. Instead, with the main plot in motion, we can turn our attention to one of the developing side stories with a big impact on the bottom line as well as the top line.

Remember the financing completed back on December 16th? The purpose was to fund a few company-owned stores. Though ownership requires more effort than just franchising a restaurant, the owner also retains 100% of any profit. Thus, the attraction. 

Spicy Pickle raised a little under $6 million in the deal - enough to acquire somewhere between 12 and 15 units, in our estimate. They signed leases for two of these stores early this month...both in Colorado. Building new stores isn't the only option though. 

Per today's news release, the company has repurchased four of its previously franchised restaurants. Since these stores are already in operation, there's no downtime or lag in terms of generating real revenue. Additionally, considering the corporation is the resident expert on all Spicy Pickle matters, it's not like there's any kind of transitional learning curve. 

The news release didn't provide any of the fiscal details, but given the average unit does about $700K in sales each year, it wouldn't be unreasonable to guess these stores are also doing annual sales in the $700K area. So, the math here is fairly simple. We expect the company's top line to improve by about $2.8 million per year. However, since the stores are no longer franchises (and therefore don't pay royalties) the top line will be reduced by something near $200K. The net additional revenue works out to be something near $2.5 million, by our math. All those numbers are strictly estimates though. 

We don't have any word on the degree of profitability of these four stores. However, since the corporation decided to buy them, we can assume they're more profitable as owned stores instead of as franchises...or could be soon. So, we look for this to at least have some sort of positive impact on the bottom line. 

The stock is redefining the support area we talked about last time, at $1.10. The tune hasn't changed - that's the line in the sand. As long as it holds up, SPKL stays in the hunt for another bullish leg. 

The entire press release is below.
 

CCBEF Breaks Ceiling

Were you listening back on February 15th when we suggested Clearly Canadian (OTCBB: CCBEF) was a breakout candidate? We sure hope you were, because the stock is up 24% since then. Don't worry if you missed it - more of the same may be on the way. 

Like we said then, there was one key technical event still needed to act as a pseudo-clincher ...a move above 78 cents. That would carry shares past their January and February peaks, thus constituting a 'higher high' (the first one in a long time). Even thinking conservatively, Monday's high of 83 cents would have been a convincing bullish argument for almost any chart analyst. Tuesday's high of 95 cents and close of 92 cents could be considered overkill. 

So, we'll start the hypothetical clock at 80 cents for our unofficial trade. That's a realistic fill from Monday's trading. Potential targets we discussed were $1.48 (the next Fibonacci line), and $1.71 (the 200 day average line). Keep in mind we may or may not follow up on CCBEF at all; we just found it to be an interesting possibility and wanted to pass it along to you. Therefore, any target or stop should make sense solely for you. 

By the way, the catalyst was a changing of the guard. Bobby Genovese is the new CEO; former CEO Brent Lokash will now be heading up the beverage division. Lokash's immediate goal is to cultivate the drink market via new and existing partners, and expand the use of concentrated mixes as a means of delivery.

In our view it's not exactly a reason for a buying spree, but rather an excuse. On the other hand, sometimes all you need to get the ball rolling is a decent excuse. Clearly Canadian had been unduly beaten up for a while, and now it looks like the market has decided to at least try and correct the error. 
 

In Other News...

We haven't forgotten about Technical Communications (OTCBB: TCCO) - there just hasn't been much to talk about since we called the short-term top on the morning of February 12th. Shares ended up peaking at a high of $7.49 that day before closing at $7.36. You could have gotten out at a high of $7.40 the next day, but TCCO did indeed make good on the pullback we saw brewing. 

Unlike Clearly Canadian, our discussion of Technical Communications is neither an official or unofficial trade...at least not yet. We saw a break past $7.25 - one of the major items on our bullish punchlist - but a move to a high of $7.49 is hardly worth the effort. 

No, this is a bigger picture idea - especially considering how volatile the chart has been (and nearly impossible to 'trade'). Remember, our original mention of the stock was through a long-term investor's eyes. The growth trend here has been phenomenal - the short-term technicals may just help you find a better entry spot. 

With that in mind ...despite the pullback last week and recovery this week, we think TCCO has been volatile enough to merit waiting for a deeper dip than last week's. 

Here's the Spicy Pickle news... 
 

Spicy Pickle(tm) Acquires 4 Locations From Franchisees
Accelerates Growth of Company Owned Restaurant Program 

Wednesday, February 27, 2008, 4:10 PM ET 

DENVER, CO--(MARKET WIRE)-February 27, 2008 -- Spicy Pickle(tm) fast casual restaurants (OTC BB: SPKL.OB) announced today it has recently acquired four locations from former franchisees. Three of the restaurants are in the Denver area at the following locations: 

10320 Federal Boulevard, Federal Heights Plaza #200, Federal Heights, CO, 80260
8923 E. Union Avenue, Greenwood Village, CO, 80111
2043S. University Boulevard, Denver, CO, 80210 
The fourth is located in Fort Collins, Colorado at 123 College Avenue, 1F, Ft. Collins, CO, 80524. 

The acquisition of these 4 restaurants brings the current company owned restaurant total to 5. Two others are under construction, one in Ft. Collins and the other in the Denver area, with opening target dates in late spring or early summer, bringing the current total of company owned restaurants to 7. 

Marc Geman, CEO of Spicy Pickle Franchising, Inc. commented: "We raised capital in mid December primarily earmarked for the expansion of our company owned restaurant program. The acquisition of these existing restaurants allows us to ramp up this program at a more rapid pace." 

Furthermore, Mr. Geman stated: "As is the case with many new franchise companies we began with less experienced franchisees in our local market where the first restaurants were located. As our concept gained recognition we attracted franchisees that have the capability to develop multiple restaurants in a given territory. There are tremendous efficiencies of multiple unit ownership in a market, such as availability of trained personnel, coordinated marketing efforts, efficiences of product procurement and communications. We believe that these same efficiencies apply to corporate operations of restaurants, especially in Colorado where we have the infrastructure in place. Our goal in the corporate restaurant program is both economic and operational. Ownership of corporate restaurants will give us an opportunity to fine tune and test our menu, operations and procedures before using them system wide with all of our franchisees. 

By acquiring these four restaurants from our early franchisees, we fast track the growth of performing assets and deliver very significant top line growth. As owner we reflect revenue from restaurant operations, which is a 20 fold increase over the royalty we show when the restaurant is franchised. We have the infrastructure in place to manage multiple restaurants. These new locations insure 2nd quarter revenues that will be substantially higher than the same reporting period in 2007." 

Mr. Geman said "In order to be successful we need to grow both our corporate and franchise businesses side by side, gaining recognition and developing a following. The recent lease signings and corporate restaurant developments continue that momentum. There is nothing complicated about what we need to do. We serve great food and stress customer service. As long as we continue to do that and find the right locations our growth will be steady and continuous." 

About Spicy Pickle(tm): 

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle(tm) offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle(tm) restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. For more about Spicy Pickle(tm), including franchise information and inquiries, visit http://www.spicypickle.com

Forward-Looking Statements: 

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports. 

COMPANY CONTACT: 

Marc Geman, CEO 
Spicy Pickle Franchising, Inc. 
303-951-2530 
ir@spicypickle.com 

Source: Spicy Pickle Franchising, Inc. 

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The Managing Member of Pacific Shores Investments, LLC purchased 200,000 shares of Spicy Pickle at $.25 per share. This purchase was made in a Spicy Pickle private offering back in November of 2006. The Managing Member of Pacific Shores Investments, LLC has also purchased 50,000 shares of Spicy Pickle in the open market with an average cost basis of $.55 per share. Additionally, Pacific Shores Investments, LLC has been paid a fee of $30,000 cash and 250,000 shares of newly issued restricted stock by Spicy Pickle Franchising, Inc. for coverage of the Company.

From time to time PSI sells shares received as compensation for coverage of client companies. Shares received are sold in the open market. Since the shares are received as compensation for services as previously disclosed, and not for investment purposes, PSI does not view the sale of the shares as contradictory to any opinions delivered in the content. This should be viewed as a conflict of interest by shareholders or prospective shareholders of the client companies. 

PSI, its Members and Members' families, are forbidden by company policy to own, buy, sell or otherwise trade stock for their own benefit in the companies who appear in the publication unless specifically disclosed. 

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THE READER SHOULD VERIFY ALL CLAIMS AND DO THEIR OWN DUE DILIGENCE BEFORE INVESTING IN ANY SECURITIES MENTIONED. INVESTING IN SECURITIES IS SPECULATIVE AND CARRIES A HIGH DEGREE OF RISK. THE INFORMATION FOUND IN THIS PROFILE IS PROTECTED BY THE COPYRIGHT LAWS OF THE UNITED STATES AND MAY NOT BE COPIED, OR REPRODUCED IN ANY WAY WITHOUT THE EXPRESSED, WRITTEN CONSENT OF PSI. 

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