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A description of the content follows : Spicy Pickle (OTCBB: SPKL) opens store number 42 and continues to grow in the face of a bad market and high inflation. Also, It was July 3rd we essentially forecasted strength in the financial sector, and possibly telecom. We also advised steering clear of energy and basic materials.

 
 
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Hot Stocks

The Micro Cap Press - Discover the Power of Early Stage Growth
Thursday, July 17, 2008 @ 12:46 pm PDT Volume II : Issue 29
What's Driving This Rebound?

With much of the focus being devoted to the market, Fannie, and Freddie over the last several days, we're going bring some balance back and focus on one of our small cap followings - they've got another batch of good news. 

We'll round out today's discussion not with 'yet-another' debate over whether the market's bullish or bearish, but instead with a look at which parts of the market are leading or lagging.
 

Spicy Pickle Celebrates #42 - Time to Accumulate?

One of our perpetual points about Spicy Pickle (OTCBB: SPKL) since the very beginning of our coverage has been the consistency with which they make progress. Great market, bad market, high inflation, low inflation, expensive oil, inexpensive oil....none of it has really mattered. The company has just continued to crank out new stores. 

As such, today's update should come as no surprise - the organization has opened its 42nd restaurant. This one's in Portage, Michigan. It's the first one in Michigan, which is now the 14th state to be able to claim one of the eateries. 

Nine more units have already been signed for in Michigan; the next step with those stores will be to find the right location, and then build them. The most important one, however, is the first one in a region. It acts as a seed for the rest. 

As far as the stock is concerned, we haven't seen quite the same progress there as we have from the company. Such is life when the market tide becomes so great no stock can escape the tidal force. In other words, we attribute much of the Pickle's pullback to the environment. 

That, however, may actually be a good thing....if you like values. Like we said, the company has continued to grow regardless of the stock's price. Eventually though, the stock will reflect that growth. In the meantime, SPKL is in the same rough seas most stocks seem to be in. 

On that note, we have to wonder if the last three days have signaled an end to the most recent bout of selling. We saw lows of 53 cents on Tuesday and Wednesday, and a low of 54 cents today. We also saw a volume spike on Tuesday or Wednesday, which can often serve as a pivot point. And, the stock is up rather nicely today. Perhaps a major player was making exits early in the week. If so, they seem to be out of the way now. 

The big line in the sand for some traders is likely to be 69 cents. That level was resistance early in the week, and has been support a couple of different times earlier in the year. A move about that line could inspire new money back into the stock, though certainly there are many buyers stepping in at current prices. (And why not? The nine cent difference is 15%.) 

The news release is below. 
 

What's Hot, & What's Not?

We'll refer you back to the most recent discussion we've had on the sector and style front. It was July 3rd. In that edition, we essentially forecasted strength in the financial sector, and possibly telecom. We also advised steering clear of energy and basic materials.

Where did we come up with those ideas? It wasn't based on history or recent trends. They were actually based on the premise of being overvalued or undervalued; we were expecting reversals of fortune....or at least reversals of trends

Since then, transportation has continued to dominate (a bit of a surprise to us). However, financial stocks and telecom have indeed picked themselves up out of the dust. Basic materials have fallen behind, and energy has just been terrible.

You can thank us later.

We also examined styles and market caps. At the time, growth stocks had been faring batter than value....mid cap growth in particular. Value stocks were lagging, led lower by large cap value names. 

The expectation here was rooted in the same philosophy we employed with sectors - rotation was likely. The new leaders would be the former laggards, and vice versa.

Though it's only been a couple of weeks, we have indeed started to see rotation, pretty much across the board. Small cap growth and small cap value have led the way since then. Mid cap value is right behind. Mid cap growth has faded to fourth, while large cap value has moved ahead from a distant sixth to a close fifth. The big loser here? Large cap growth. 

In other words (and like we suggested), value has started to accelerate and growth has slowed down. Mid cap growth has really suffered, while large cap value has the pedal to the metal. The snapshot looked quite the opposite just a couple of weeks ago. 

The point is - and perhaps lesson learned - the trend isn't always your friend. Sometimes it can pay to buy things when nobody wants them, and sell things when everybody wants them.

We intend to continually update our readers on emerging sector trends like these. So, be sure to tune in often.
 

Spicy Pickle(TM) Announces Grand Opening of 42nd Spicy Pickle(TM) Restaurant 

Thursday July 17, 2:00 pm ET 

Location Marks 14th State and First in Michigan DENVER, CO--(MARKET WIRE)--Jul 17, 2008 -- Spicy Pickle Franchising, Inc. (OTC BB:SPKL.OB) fast-casual restaurants announced today the grand opening of its 42nd restaurant at 3774 W. Centre Avenue in Portage, Michigan. The new restaurant marks the 14th state for Spicy Pickle(TM) and the first location in Michigan. Spicy Pickle(TM), one of the hottest ideas in fast casual food today, offers customers a wide variety of culinary-inspired subs and panini sandwiches, fresh and unique salad combinations, and Neapolitan-style thin crust Pizzetti pizzas -- all combined with warm and welcoming service and a comfortable local atmosphere. This location also offers a full range of catering services.

The phone number is (269) 323-0037 and the fax is (269) 492-7219. The email is pickle50@spicypickle.net. Hours are Monday - Thursday 11:00 am - 9:00 pm, Friday and Saturday 11:00 am - 10 pm, and Sunday 11:00 am - 8:00 pm.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We are very pleased to open our first restaurant in Michigan which marks the 14th state to have a Spicy Pickle(TM) restaurant. We have pre-sold an additional nine stores in Michigan and efforts are underway to secure premier locations with high-volume traffic to open these additional stores as soon as possible. We are optimistic that our concept will be overwhelmingly accepted in this region and anticipate continued expansion throughout Michigan.

"Additionally, the franchisee in Michigan is a well organized previous owner of other restaurant concepts and has the entire infrastructure in place to operate and market the territory which includes Grand Rapids, Lansing, East Lansing, Ann Arbor and Kalamazoo. These areas meet our demographics which include large daytime populations and administrative and professional concentrations particularly around the major universities located there."

About Spicy Pickle(TM):

Founded in 1999, Spicy Pickle Franchising, Inc. (OTC BB:SPKL.OB) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle(TM) offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle(TM) restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTC BB:SPKL.OB), visit our website at www.spicypickle.com/.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports. 

Contact: 

Investor Relations Contact: 
Pamela A. Solly 
Cirrus Financial Communications, LLC 
(720) 489-4912 

Source: Spicy Pickle Franchising, Inc.

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The Managing Member of Pacific Shores Investments, LLC purchased 200,000 shares of Spicy Pickle at $.25 per share. This purchase was made in a Spicy Pickle private offering back in November of 2006. The Managing Member of Pacific Shores Investments, LLC has also purchased 50,000 shares of Spicy Pickle in the open market with an average cost basis of $.55 per share. Additionally, Pacific Shores Investments, LLC has been paid a fee of $30,000 cash and 250,000 shares of newly issued restricted stock by Spicy Pickle Franchising, Inc. for coverage of the Company.

From time to time PSI sells shares received as compensation for coverage of client companies. Shares received are sold in the open market. Since the shares are received as compensation for services as previously disclosed, and not for investment purposes, PSI does not view the sale of the shares as contradictory to any opinions delivered in the content. This should be viewed as a conflict of interest by shareholders or prospective shareholders of the client companies. 

PSI, its Members and Members' families, are forbidden by company policy to own, buy, sell or otherwise trade stock for their own benefit in the companies who appear in the publication unless specifically disclosed. 

All statements and expressions are the sole opinions of PSI and are subject to change without notice. A report, description, or other mention of a company within MCP is neither an offer nor solicitation to buy or sell any securities mentioned. While we believe all sources of information to be factual and reliable, in no way do we represent or guarantee the accuracy thereof, nor the statements made herein. 

The reports, critiques, and other editorial content of MCP may contain statements that appear foward relating to the expected capabilities of the companies mentioned herein. 

THE READER SHOULD VERIFY ALL CLAIMS AND DO THEIR OWN DUE DILIGENCE BEFORE INVESTING IN ANY SECURITIES MENTIONED. INVESTING IN SECURITIES IS SPECULATIVE AND CARRIES A HIGH DEGREE OF RISK. THE INFORMATION FOUND IN THIS PROFILE IS PROTECTED BY THE COPYRIGHT LAWS OF THE UNITED STATES AND MAY NOT BE COPIED, OR REPRODUCED IN ANY WAY WITHOUT THE EXPRESSED, WRITTEN CONSENT OF PSI. 

We encourage our readers to invest carefully and read the investor information available at the web sites of the Securities and Exchange Commission ("SEC") at http://www.sec.gov and/or the National Association of Securities Dealers ("NASD") at http://www.nasd.com. We also strongly recommend that you read the SEC advisory to investors concerning Internet Stock Fraud, which can be found at http://www.sec.gov/consumer/cyberfr.htm. Readers can review all public filings by companies at the SEC's EDGAR page. The NASD has published information on how to invest carefully at its web site.

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